Superwomen with Rebecca Minkoff Prioritize Health, Prioritize Sustainability: Allison Evans & Kelly Love of Branch Basics
When a slew of mysterious, debilitating symptoms forced Allison Evans to take a leave of absence from college to focus on her health, her desperate search for a solution led to her aunt Marilee, who had turned to holistic methods to address her own health concerns years before. Taking her best friend, Kelly Love, with her, Allison spent the summer with Marilee, learning the value and effects of the things we put on, in and around our bodies.
What was meant to be a summer of recovery was in fact the beginning of a lifelong journey in learning and educating people about the risk of toxic products we interact with on a daily basis. Kelly and Allison often lament that they never meant to start a “soap company,” but that their mission to educate people about the exposure to toxic household products naturally led to a need to replace those items. Despite many ups and downs, Branch Basics is now growing 300% year over year. At its core, the company is all about education, extolling the prudent avoidance of toxic chemicals without instilling fear.
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Don't forget to pre-order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success. Email your receipt to fearless@rebeccaminkoff.com to get the cost of the book as a credit on Rebeccaminkoff.com! It's a win-win!
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Start with removing toxic products from the home, especially pesticides and chemical cleaning products.
Education as a driving force behind sales.
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