Episode 18: Exploring Expansive Horizons

Exploring Expansive Horizons with Raul Ruiz

In this episode of Career Adventurer, host Paul Fisher engages in an insightful conversation with Raul Ruiz, a seasoned CPG Marketing Executive, about his diverse career journey.

Raul shares his experiences working on iconic brands such as Modelo Especial, Corona Extra, and Sharpie, and delves into the intricacies of marketing across different industries, including consumer durables, beverage alcohol, and culinary products. He explains the similarities and distinctions in marketing approaches and the importance of sensory experiences in consumer engagement.

Raul also reflects on his transition from a financial background to marketing, his methodology for knowing when to switch jobs, and the exciting future prospects in health, wellness, and alcohol-free beverage sectors. The discussion reveals the dynamic nature of marketing roles and provides valuable insights for anyone looking to forge their unique career path.

00:00 - Introduction to Career Adventure

01:23 - Raul's Career Journey and Current Exploration

02:22 - Insights on Marketing Across Industries

03:20 - The Dynamics of Regulated vs. Non-Regulated Categories

10:01 - The Intersection of Business and Creativity in Marketing

12:56 - Navigating Career Transitions and Personal Growth

16:17 - Understanding Different Marketing Roles

22:56 - From Finance to Marketing: Raul's Path

30:25 - Private Equity vs. Public Companies

32:19 - Conclusion and Next Steps

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