Sales Transformation #232 S2 Episode 101 - How To Get Started With Creating Your Social Soul with Rob Napoli
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HIGHLIGHTS
- A non-linear path that led to writing The Social Soul
- We don't need more influencers
- Social selling vs social engagement with intentionality
- You don't necessarily need to create your own content
- You might need to prune your network at some point
- Your network and your interests need to be aligned
- Stop wasting your time and be authentically you
- If you engage with intentionality, good thing will come from i
- Strive for quality over quantity in everything you do
- Engage first; don't pitch right away
- There's power in video
- You are your brand: just be yourself
QUOTES
Rob: "It's amazing what happens when you take a chance on things and you open up to life's experiences and that's what I wanted to convey in The Social Soul. It's when you do that, and start having these different networks and different things that you're doing, and different communities you serve, and different places you've lived, how do you manage that?"
Rob: "A lot of us don't actually need to create a lot of content to start those conversations because we can go engage. Think about your audience. If I engage on Collin's post and have a meaningful value added comment, it might be marked at the top, most relevant, get sub threads, other likes and comments, other people start seeing it and start conversations off that thread. And that's just as valuable as creating content."
Rob: "We don't realize how easy it is to provide value through engagement versus thinking about how to be an influencer, and we don't need more of those."
Rob: "I'd rather have 500 highly active and engaged followers that are saying, hey thank you, and I'm helping and providing value because those 500 will tell their friends and that will slowly grow with the right people in. I don't need a million people just to have a million people."
Rob: "My network needs to be aligned to my conversation, my topic, what I want to learn, where I wanna grow into, and what I wanna do. And so I wanna prune it."
Rob: "There's a lot of toxicity going on. People copying and pasting to be influencers, and the space and taking bigger peoples' stuff and calling it their own, it's a whole big mess. And that's something that I don't want to see more of. The whole idea is to stop doing that. That's not helping you grow at all. And it's not doing anything for you but likes and comments. And it makes you look bad. It's not driving business, it's not driving real relationships, it's not driving opportunity. Stop wasting your time."
Rob: "Build with intentionality. Follow, connect, engage with those that are gonna help you level up in the ways that you want to level up in. Be authentic. Talk about from a real place of who you are and what you learned, your experiences, and how to talk through that. And then engage. Engage, engage, engage."
Learn more about Rob in the links below:
- Linkedin: https://www.linkedin.com/in/robnap/
- Beacons: https://beacons.page/RobNapoli
- Podcast: https://podcasts.apple.com/us/podcast/the-bear-necessities-of-entrepreneurship/id1569103336
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.