Welcome to another enlightening episode of the ThinkingBig Podcast, where we are joined by the insightful John Rossman, a leader in the realm of digital transformation and innovative leadership. In this episode, we delve deep into the essence of Big Bet Leadership, exploring the nuances of making pivotal decisions in the rapidly evolving digital landscape. John, with his wealth of experience, unravels the intricacies of leading transformations, emphasizing the importance of embracing change and fostering a culture of critical thinking and experimentation.

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Key Takeaways:

1. Embracing Change: 90% of the world knows they need to change, but only 10% are ready. Understanding and embracing change is crucial for survival in the digital age.
2. Critical Thinking: The essence of experimentation lies in critical thinking. It’s vital to pressure test concepts and be thoughtfully critical to foster innovation.
3. Big Bet Leadership: It’s not about methodologies but about intercepting failures and setting up environments and policies that allow companies to win at big bets.
4. Working Backwards: Amazon’s playbook emphasizes starting with the customer and the problem and working backwards, focusing on long-form thinking and writing.
5. Building and Solving: Senior leaders need to be builders who dive deep into problems and contribute to building solutions, leveraging their wisdom and experience.
6. Digital Transformation: The upcoming wave of AI is pivotal, and companies need to learn how to make big bets to survive this transformative phase.
7. Learning and Fortifying: Listening and reading materials that challenge your thoughts fortify your position and make you a better thinker.
8. Adjusting Priorities: Senior leaders need to balance their roles as administrators and builders, adjusting their priorities to contribute to problem-solving.

Resources Mentioned:

• The Amazon Way: Amazon's 14 Leadership Principples.
• Amazon’s Playbook: A guide focusing on customer-centric problem solving and long-form thinking.
• Big Bet Leadership Book: A resource by John providing techniques and insights on innovative leadership and transformation. GET YOUR FREE KINDLE BOOK HERE

Always be open to learning and challenging your thoughts. It’s essential to be critical of ideas, not people, and to foster an environment where everyone feels free to express their thoughts and solve problems collaboratively. Embrace change and be ready to adapt to the evolving digital landscape.

About John Rossman: John Rossman is a business strategist, operator, and expert on digital transformation, leadership, and business reinvention. He has consulted with many great brands including Novartis, Fidelity Investments, Microsoft, Walmart, and Nordstrom. He served as senior innovation advisor at T-Mobile and senior technology advisor to the Gates Foundation. He is an operator and builder whose love is diving into business problems and customer needs designing solutions and business opportunities.

https://www.linkedin.com/in/john-rossman/ https://twitter.com/johnerossman

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