UP329 The Big Idea: 2023 Cannes Lions for Sport Review

The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.

Our guest is David Proudlock, Chief Strategy Officer at Crispin Porter Bogusky London.

The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards.
The blurb says that Cannes celebrates 'creativity, effectiveness and innovation in the global advertising, marketing and communication industries'.
An award in the sport category has become much sought after by sports marketing agencies and their clients.
But what sort of work is getting rewarded with a gong, and what does that mean for the relationship between sport and the creative industry today.

The full list of awarded work is available here.

The creative referenced in this podcast includes:

Grand Prix

DREAMCASTER MICHELOB ULTRA

PEDIDOSYA WORLD CUP DELIVERY

Gold

SHOUT, TELEFONICA

LEA KIMBERLY CLARK

THE FORGOTTEN TEAM MEO

Silver

Nike FC Presents the Footballverse

AIRTEL 175 REPLAYED

THE EXILED TEAM BRAHMA BEER

ADIDAS X SPEEDPORTAL RICK & MORTY

SECOND OPPORTUNITY LEAGUE CORONA

LAS DIABLILLAS MAJOR LEAGUE BASEBALL

BLACK COACHES TELEFÓNICA

We also mention this Orange Women's World Cup ad, which is not a Cannes winner but is getting a bit of traction recently.

This week’s episode is brought to you by our friends at the Institute of Sports Humanities (ISH) and Loughborough Univers

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