Uefa Euro 2020 commercial preview and tokenising fan engagement through blockchain

SportsPro editor at large Eoin Connolly and deputy editor Sam Carp are joined by Octagon managing director of football Phil Carling to preview one of the biggest events in some time: Uefa Euro 2020.

They ask where the tournament now fits in the wider soccer industry; what the 24-team, multi-nation format means for fans, partners and hosts; what to expect from incoming sponsors like Just Eat and TikTok; and how Covid restrictions will affect plans over the next month.

Then (39.32), Liquiditeam co-founder and co-chief executive Thomas Euler goes beyond the headlines about NFTs and cryptocurrency to explain how blockchain technology and digital tokens can build engagement, add value for fans, and even help them build a stake in their teams.

Music: Surf Inspector by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song/4447-surf-inspector
License: http://creativecommons.org/licenses/by/4.0/