195. Top 4 Strategies to Scale Your Coaching Business
Jul 25, 2024
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Highly sought-after business coach Kelly Roach shares top 4 strategies to scale coaching business. Topics include Live Launch Model, imperfect action, content leverage, and consistent visibility prioritization. Also, strategies for content creation and automation tools to boost productivity and client engagement.
The Live Launch Model emphasizes real-time engagement and strategic selling for effective product launches.
Taking imperfect action and embracing failure cultivates progress, confidence, and continuous improvement in coaching businesses.
Deep dives
Implementing the Live Launch Model
The Live Launch Model, as advocated by Kelly Roach, focuses on a live and interactive approach to product or service launches. It emphasizes real-time engagement with the audience over a span of 9 days, combining valuable content delivery with a strategic selling phase. By going live, engaging with the audience, and transitioning smoothly into a selling phase, coaches can build trust, position themselves as experts, and convert leads into clients effectively.
Encouraging Imperfect Action with MVP
Taking imperfect action, as suggested by Kelly Roach, involves starting before things are perfect and refining along the way. By adopting the 'failure is your friend' mindset, clients can overcome the fear of imperfection and make tangible progress towards their goals. Introducing the Minimum Viable Product (MVP) concept helps in setting clear goals, breaking them down into manageable tasks, setting timelines, launching, gathering feedback, and celebrating progress, fostering a culture of continuous improvement and confidence.
Leveraging Long-Form Content for Stronger Connections
Focusing on long-form content like podcasts and webinars over short, snappy content can build stronger connections and establish authority in the coaching field. Encouraging clients to create long-form content around key topics, inviting guest speakers, engaging with the audience, and repurposing content into different formats can enhance their reach, credibility, and community building. By leveraging long-form content effectively, coaches can deepen their connection with the audience, position themselves as trusted authorities, and provide substantial value to their followers.
If you want to take your coaching business to the next level, this is a must-listen episode!
Join me as I break down the top 4 strategies that highly sought-after business coach Kelly Roach shared during our recent conversation that will completely transform your business and propel it toward success.
If you haven't yet listened to the full interview with Kelly Roach, you're in for a treat! You can find it as “Episode"#194: Building a Coaching Empire: Key Strategies with Kelly Roach."
Thank you so much for listening to this episode of Master Coaching. Your support means the world to me. Click the follow button and leave a review to help us spread the word about The Master Coaching Podcast.
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