38: How this Account Executive averages a 45.8% reply rate on Cold Emails (Prospecting strategy) - Mike Wander, AE at Lavender

4 things you'll learn in this episode:

1. How Mike writes cold emails.


2. What to do before sending emails


3. The mindset behind writing emails.


4. The framework for cold emails.

Mike Wander is an Account Executive at Lavender and runs the "3-Min Sales School."

Despite describing himself as a mediocre salesperson and an average email writer, his results tell a different story.

Mike's results:

• In his first 90 days at Lavender, Mike managed to book meetings with 87 out of 103 accounts only from cold emails.


• His email open rate stands at 65.3%.


• He has a 45.8% reply rate on cold emails.

Connect with Mike: https://www.linkedin.com/in/mikewander/

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Timestamps:

(0:00) The average email sales writer

(1:07) Booking 87 meetings in his first 3 months.

(2:53) Building your account list

(9:22) How to create your Point of View

(13:58) Effective triggers to use in your outreach.

(15:34) Insights into executives inboxes

(19:12) Crafting effective Subject lines

(20:26) Overcoming the Mental Spam filter

(22:32) Tying your triggers to challenges and how you can help.

(25:16) The balance between creativity and following Mike's process.

(26:47) Other cold emails frameworks

(28:00) How to leverage your research in your outreach

(29:24) Tips to improve your cold email reply rate.

(30:20) The most common mistake in cold emailing.

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