The Mentor with Mark Bouris
#479 Scaling Smart: The blueprint behind STRONG Pilates’ success with Michael Ramsey
Michael Ramsey is the co-founder of STRONG Pilates alongside Mark Armstrong in 2019, has built a global fitness brand that blends traditional Pilates principles with high-intensity, low-impact cardio training. With a Master of Commerce in Marketing from RMIT University and experience owning F45 franchises, Michael has extensive expertise in brand strategy, business development, and digital marketing.
STRONG Pilates is rapidly expanding, with recent launches in the USA, Japan, Singapore, and Dubai - and there’s no sign of slowing down. In our conversation, we discussed what makes STRONG Pilates unique, the key lessons Michael gained from his experience with F45 franchises, and the right approach to scaling a business. We also explored the power of building a brand and community, his biggest entrepreneurial insights, and what’s next for STRONG Pilates.
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