What do most PMs get wrong about pricing?
Why do so many teams struggle to turn vision into action?
And how do you build buy-in across the org when you're changing something as sensitive as price?

In this episode, Alo Mukerji SVP of Product at U.S. Bank sits down with Shobhit to break down the real mechanics of product leadership, from high-stakes pricing decisions to translating customer insight into roadmap power.

Whether you’re working on a SaaS product, exploring new monetization strategies, or leading a team through ambiguity—this episode gives you the mental models and mindset shifts that actually work.

What You’ll Learn:

How to align pricing strategy with customer segments and company goals
How to use qualitative + quantitative data to drive high-conviction decisions
Why “leadership through storytelling” beats raw logic in tough conversations
How to build trust with stakeholders when you're recommending bold changes
Essential skills PMs need to master beyond frameworks and features
Alo’s biggest career lessons—and what she wishes she knew earlier

00:00 Introduction and Welcome

00:29 Meet Our Guest: Alo Mukerji

01:12 Icebreaker Questions

03:58 The Importance of Pricing Strategy

07:47 Aligning Pricing with Customer Segments

10:21 Gaining Stakeholder Buy-In for Pricing Changes

12:38 Using Data and Customer Insights

17:39 Translating Vision into Strategy

23:03 Rapid Fire Questions

24:32 Conclusion and Farewell

Connect with Alo on LinkedIn: https://www.linkedin.com/in/alo-mukerji-9a7154/

Connect with Shobhit on LinkedIn: https://www.linkedin.com/in/shobhitchugh/

www.intentionalproductmanager.com

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