The Goats of Growth How Jared Robin Accidentally Started RevGenius And Grew It To Over 40K Members In 3 Years
In today's episode, I had the pleasure of speaking with Jared Robin, Co-Founder of RevGenius and a new side-hustle he calls The Collab. He revealed his secret about how he builds online, empathetic and inclusive communities which are now boasting a remarkable 40k+ members.
What intrigued me the most were Jared's organic growth strategies which were a combination of LinkedIn and a referral program. Pay close attention to the specific ways he used both. If community-building is anywhere on your radar, this episode is a must-listen.
The value of a welcome email (00:01:05) Discussion on the impact of a well-written welcome email and its significance for the right audience.
Building empathetic communities (00:03:33) The approach to creating inclusive and empathetic communities for go-to-market leaders.
Creating a private community for senior leaders (00:06:04) The rationale and structure behind the creation of a paid private community for senior leaders.
Passion projects and community building (00:09:11) The philosophy behind passion projects and the importance of community movements.
The growth journey of Rev Genius (00:12:10) Insights into the initial steps and growth strategy of Rev Genius, including the decision to delay monetization.
Formation of Rev Genius and early growth tactics (00:14:57) The formation of Rev Genius, initial growth strategies, and the transition from LinkedIn chat to Slack.
Utilizing LinkedIn and referral programs for growth (00:20:27) The impact of using LinkedIn, referral programs, and badges for community growth and engagement.
Adviser role becomes the norm (00:21:40) Discussion about the trend of having multiple jobs and the experience of being invited to a new job.
Transition to Slack community (00:23:24) The shift to using Slack for the community, website development, and initial member growth.
Community engagement tactics (00:26:05) Strategies for community engagement, including onboarding, volunteer network, and managing engagement over time.
Sponsorship and revenue growth (00:34:21) The various ways sponsors engage with the community, revenue sources, and the core team's structure.
Team growth and revenue goals (00:42:29) Discussion about the need for team expansion based on revenue growth and the long-term revenue goals.
Sleep and leisure activities (00:45:14) Jared talks about his average hours of sleep and his favorite leisure activity.
Impact of AI and collaboration (00:46:36) Jared discusses the potential impact of AI and collaboration on future growth and development.