Mac Power Users 655: Streaming Check-in with Julia Alexander
Aug 28, 2022
Julia Alexander, Director of Strategy at Parrot Analytics and a savvy voice in the streaming realm, joins the conversation to dissect the ever-evolving landscape of streaming services. She highlights how Apple distinguishes itself amidst fierce competition and discusses the importance of transparency in content value assessments. Nostalgia for Apple's colorful designs merges with contemporary insights on the Apple Watch's health monitoring features. Julia also shares her favorite apps to enhance the streaming experience, painting a vibrant picture of the future of media.
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Harry Potter Streaming
- Julia and her coworker couldn't figure out how to watch Harry Potter.
- It wasn't on streaming, only on NBC channel linear reruns, highlighting windowing.
Measuring Streaming Hits
- Determining hit shows is now difficult due to streaming services' opaque data.
- Content creators struggle to get viewership data, unlike the Nielsen era.
Pandemic Data Skew
- Early streaming data is skewed because services launched during the pandemic's unusual viewership.
- Projecting future success is difficult due to this flawed baseline.