5 seconds is all you have to make the sale—are your ads performing? Johnson Li walks us through his process for writing a killer hook and creating emotional ads that sell.

Johnson has been working in this industry for many years and created multiple 7-figure businesses all through the right copywriting strategies. For advice on how to get your ad performance bumped up, he's your man.

The best advice he gives today: don't be afraid to spend a few hours reworking your hook. Again, you only have 5 seconds. It's worth it to spend the time perfecting the hook and ensuring viewers are lured into the sale.