Does digital campaigning actually matter in elections?

According to a new study from the Center for Campaign Innovation, the answer is yes — and the consequences are real.

In this episode, Eric Wilson breaks down findings from a comprehensive analysis of the 2025 Virginia House of Delegates elections, where Democrats and Republicans ran vastly different digital programs — with very different results.

We talk about what the data shows, where each party is falling behind, which digital tactics actually move voters, and what tools campaigns still need to invest in if they want to compete.

We talk about what the data shows, where each party is falling behind, which digital tactics actually move voters, and what tools campaigns still need to invest in, if they want to compete. If you work in politics, campaigns, or digital strategy, this is a must-catch conversation.

Find links, the full transcript, and more at HelloMergeTag.com.

Het zinkgat van de zonde | Psalm 38