CX Today

Big CX Update: How Tata Communications Is Transforming Customer Interactions with AI

12 snips
Jan 21, 2026
Gaurav Anand, Global Head of Customer Interaction Suite at Tata Communications with over 26 years of experience, shares fascinating insights on redefining customer experiences in an AI-driven landscape. He discusses how AI is revolutionizing both customer and agent journeys, emphasizing the need for unified platforms and omnichannel orchestration. Gaurav also highlights Tata's commitment to customer obsession and ethical practices, and explains innovative strategies for scaling AI responsibly and improving agent productivity, paving the way for the next generation of intelligent CX.
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ANECDOTE

Long Tata Career, Many Roles

  • Gaurav Anand has worked at Tata Communications for about 26 years and has moved across roles within the company.
  • He describes his career as feeling like being in different companies while staying in the Tata Group.
ADVICE

Prioritize Impactful, Bespoke Solutions

  • Focus on delivering impactful, bespoke solutions that improve your customers' customers' experiences.
  • Work closely with teams and embrace a 'it takes a village' mindset to execute effectively.
INSIGHT

Dual Cadence: Strategy And Sprints

  • Gaurav splits work between long strategic 'zoom out' sessions and short execution sprints to balance vision and delivery.
  • He uses this dual cadence to keep teams execution-focused while progressing strategic projects.
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