"I need content to connect dots that I didn't know were connected before...Otherwise...I could go look all this stuff up already on my own."

Tracey Wallace is the Director of Content Strategy at Klaviyo. Prior to that, she was the head of marketing for two early stage start-ups (Eterneva and MarketerHire), and the Editor-in-Chief over at BigCommerce. She has 13 years of experience in content marketing, and began her career in Journalism. She is    also a content creator for WorkWeek, managing her own weekly newsletter called “Contentment.”

Questions and topics we covered include:

• How brands can scale (written) content practically
• Tracey’s favorite brands that are best-in-class when it comes to content marketing
• The general misconceptions around content marketing
• Why all content marketers have to figure out how to tie what they create back to revenue goals
• The difference between direct-content revenue vs content-assisted revenue
• The headwinds that content marketers face that performance marketers don’t have to deal with
• Why attribution is “political at best” and why marketers need to understand attribution modeling vs mixed-media modeling
• Why you can’t create content without researching a topic first (cough cough, this is why AI content doesn’t work as a *final* draft)
• How to confirm what really works and how to avoid the BS marketing advice that’s regurgitated online?
• Why internal marketing is the most underrated skill that all marketers need to learn.
  

And more!

Say hi to Tracey on LinkedIn: https://www.linkedin.com/in/traceyrwallace/ 

Say hi to Tracey on Twitter: https://twitter.com/TraceWall 

*Note you can DM Tracey BUT she’s on maternity leave at the moment, so she’ll get back to you later around the end of the summer. 

Subscribe to Tracey’s amazing newsletter if you want to become a better writer: https://workweek.com/brand/contentment/ 

Say hi to me on LinkedIn and let’s connect: https://www.linkedin.com/in/kennysoto/

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