The Packology Podcast Entrepreneurial Gold: Learn How to Scale and Sell from Expert Christine McDannell
With her expertise in entrepreneurship and strategic exits, Christine brings a unique perspective that can offer invaluable guidance to those navigating the complex landscape of business ownership. Whether you're considering selling your own venture or aiming to scale it to new heights, Christine's insights are bound to provide practical wisdom and actionable advice for entrepreneurs at any stage of their journey. So sit back and get ready to delve into the world of entrepreneurship with someone who has been there, done that, and is here today to share her wealth of knowledge with all of us.
On this episode, we'll talk about:
- Christine McDannell shares 20 years of business experience
- Started Cleanology in 2003, sold 6 years later
- Emphasizes online business approach, pre-selling memberships, and borrowing capital
- Launched Magnolia Firm for mergers, acquisitions, and private buyers
- Importance of having a plan B, focusing on marketing and customer acquisition
- Advises against selling unprofitable or difficult-to-run companies
- Recommends two years of industry experience for success and avoiding failure
- Focus on digital marketing, branding, design, and content studios
- Emphasizes industry experience and avoiding unnecessary risks
- Discusses challenges of businesses without AI, transitioning to digital systems, and investing in digital technology
Christine McDannell, founder of The Magnolia Firm, is an experienced M&A and business brokerage firm with over 10 successful companies across various industries. She has experience in building, acquiring, and selling companies in cleaning, wellness, cars, real estate, and tech. In 2018, she founded a SaaS company and learned trade raising techniques. McDannell enjoys working with entrepreneurs to disrupt the status quo and discovered gaps in her own companies during the process of selling her own.
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Find out more about Christine on her website and connect with her on LinkedIn and Twiiter.
Website: https://themagnoliafirm.co/
LinkedIn: https://www.linkedin.com/in/christinemcdannell/
Twitter: https://twitter.com/SS_Christine
The views and opinions expressed on the "Packaging Brothers" podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Packaging Brothers, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2023.