Interview with Steve Toth - A Solid Understanding In SEO Can Lead To Exponential Growth - Episode #99

“SEO takes time…”

Steve Toth is a growth-focused SEO Consultant to companies around the world. He’s a trusted resource to over 10,000 subscribers of SEONoteBook.com, a newsletter full of weekly emails about how he’s approaching SEO strategy.

Steve was previously the full-time SEO Manager at FreshBooks, but in February 2020 he took the company as a client after getting them to rank #1 for a search keyword that brought in 300K users a month on average. That keyword increased FreshBooks’ organic traffic by 5x in under a year.

Steve’s team was named the Best In-House SEO Team for the 2020 Canadian Search Awards.

This is the guy who can get a business 50,000 clicks in organic search traffic…daily.

Questions and topics we cover include:

• The clearest definition of SEO.
• The 3 basic things every marketer should know about SEO (patience for growth, active link building, and commitment of resources).
• Are AI writing tools useful?
• What it takes to rank #1 on a super-competitive keyword…
• The metrics that really make a difference in SEO.
• Does a business need SEO to succeed in today’s market?
• When should an SEO Manager start focusing on zero-search volume keywords?
• How bootstrapped startups can allocate resources for SEO.
• How Steve Toth keeps up with the changes in the SEO world.

And more!

You can say hello to Steve via LinkedIn - https://www.linkedin.com/in/stevetothjr/

Other podcast episodes you can check out that cover the vast topic of SEO & content include:

• Interview with Chris Dickey, CEO of Visably – The Basics of Search Engine Visibility & Marketing a SaaS Company – Episode #24
• Interview with Andy Crestodina – Understanding Digital Empathy with The MASTER of Content Marketing – Episode #43
• Interview with Tommy Walker – Your Content Marketing Efforts Need An Upgrade – Episode #75
• Interview with Sean Work – How To Actually Grow Your Website Traffic This Year – Episode #78
• Interview with Dave Snyder – Content That Makes Revenue, AI Writing Tools, & Getting Clients To Brag About Your Work – Episode #96