UPRAWR Podcast Uprawr Short: What Happened to Lower Than Atlantis? | Jamie Osman
Jun 5, 2024
Jamie Osman, a music industry figure known for his work with Lower Than Atlantis, shares insights about the band's rise and split. He discusses how genuine care and strong songwriting drove their success, leading to a top 10 album and headlining Brixton. Jamie reflects on the youthful energy that accompanied their early wins and reveals that the band chose to part ways amicably as members sought different directions. He emphasizes LTA's lasting legacy and the respect they garnered from peers in the music scene.
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Put Skin In The Game Ethically
- Do invest personally and financially in campaigns when you believe in the music; deep skin in the game sharpens focus and results.
- Avoid 'double dipping' by separating management and ownership to stay ethical and motivated, as Osman explains.
Discovering Lower Than Atlantis Live
- Osman recalls discovering Lower Than Atlantis via demos played at a show and immediately deciding to get involved.
- He compares the campaign to previous work with Havana, describing deep personal investment as a manager and label founder.
Commitment Beats Formula
- Jamie Osman credits caring deeply and having a clear vision as the core formula behind successful campaigns.
- He emphasizes that songs matter most and wholehearted commitment drove the results for bands he worked with.