Branding isn’t about your appearance to your audience — it’s about the experience you cultivate for your audience.
This week, we’re joined by
Dorian Stewart, Director of Demand Generation at
Federato, to discuss his philosophy on fusing empathy for the end user with smart data to create impactful content that not only communicates, but resonates.
We also discuss:
- How to balance maintaining a unified brand with the constant need for speed and experimentation.
- Emerging trends in influencer marketing and in-person experiences in the B2B space.
- Why focusing on customer stories and solutions is often more effective than discussing product features.
