The Evolution of Storytelling: Gregg Spiridellis on Technology and Creativity

Navigating AI and Creativity with Gregg Spiridellis In this episode of The Next Next, host Jason Jacobs interviews Gregg Spiridellis, co-founder of JibJab and StoryBots. Gregg shares his journey from investment banking to digital entertainment, discussing the evolution of his creative process and the impact of new technologies. He highlights how he and his brother are using AI to revolutionize content creation, including their latest endeavor to build a feature-length animated film based on Parry Grip's music. Gregg also touches on the challenges and strategies in navigating Hollywood's power dynamics and the significance of balancing career ambitions with family life. 

00:00 Introduction to Gregg Spiridellis 

00:05 The Journey from Investment Banking to JibJab 

00:51 StoryBots and Netflix Success 01:10 New Ventures with Parry Grip 

01:46 Exploring AI in Creative Processes 

02:52 Introduction to The Next Next 

04:48 Gregg's Current Projects 

05:11 Building a Family Franchise 

08:00 The Evolution of Creative Formats 

11:58 Challenges and Iterations in Creativity 

13:33 The Impact of Technology on Media 

21:24 Failed Ventures and Lessons Learned 

25:31 Collaborating with Parry Grip 

27:19 Exploring Creative Origins 

27:46 Building a Business Around Animation 

28:44 Involving Gatekeepers and Developing Content 

30:44 The Pixar Playbook and Technological Advances 

34:06 Phases of Production and Financing 

36:30 Embracing AI in Creative Processes 

44:26 Industry Disruption and Future Implications 

45:08 Philosophical Reflections on Legacy and Innovation 

49:30 Final Thoughts and Future Plans 

55:55 Conclusion and Parting Words