Client Projects with a Futuristic Lens - E23

What is it like for a professional designer to use AI for client work, and how can you find the right balance between AI and humans to enhance output?

On this week’s episode, we welcome Pum Lefebure, co-founder and chief creative officer of Design Army, to hear about how she built a full-fledged campaign using Midjourney. From specific processes to the nuanced balance between AI and human touch, she shares the advantages and disadvantages of incorporating AI for creative processes.

An award-winning creative director and savvy business leader, Pum has developed numerous international campaigns for high-profile clients such as Adobe, Netflix, Neenah Paper, The Ritz-Carlton, PepsiCo, Saucony, Hong Kong Ballet and the Smithsonian Hirshhorn Museum and Sculpture Garden.

Guided by an entrepreneurial edge, Pum has elevated Design Army’s reputation as a trendsetter while establishing her own hallmark: a distinctive union of the artistic and the commercial. With a rare balance of creativity, strategic thinking, and industry savvy, she has proven that good design is the cornerstone of good business. Her thought leadership has appeared in Fast Company, the New York Times, Adweek, Entrepreneur, and Forbes to name a few. She currently serves as Vice Chairperson on the Board of Directors for The One Club for Creativity in New York.

Timestamps:

• 00:00:00 Intro
• 00:02:00 Introducing the Adventures in A-EYE
• 00:11:38 Visual Descriptions of Adventures in A-EYE
• 00:14:24 Process to start off the campaign
• 00:16:01 Ethical precautions in using AI
• 00:20:41 Breakdown of Pum’s four-week project
• 00:24:18 AI is the future of design
• 00:25:10 Possibilities and creativity that AI allows
• 00:27:03 Use AI as a tool instead of being a slave of AI
• 00:27:26 Closing

Episode References:

• Adventures in A-EYE | Campaign Site
• Pum Lefebure | Instagram
• Design Army | Instagram
• Design Army | Corporate Site
• Rei Inamoto | Instagram

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