Journey.com: The New Loyalty Program for Independent Hotels with CEO John Sutton (Ep. 96)

Journey redefines loyalty: It’s the first program designed for independent and boutique hotels.

John Sutton’s background: A decade at Red Ventures helped shape his vision for smarter, guest-centered travel.

Filling the loyalty gap: Journey bridges the space between major hotel chains and smaller, independent properties.

Emotional connection matters: The brand focuses on relationships and experiences, not just transactions.

Nomination-based growth: Properties can join the alliance only through nomination and approval.

Empowering travelers: Members can earn points for recommending new hotels to join the network.

Day Zero Status: New users get instant benefits and a head start on earning rewards.

Personalized experiences: Journey aims to create meaningful, memorable stays for each guest.

Future focus: Expansion of properties, partnerships, and member benefits is already underway.