The Mentor with Mark Bouris #511 Better Beer: How Nick Cogger & Inspired Unemployed Built One Of Australia’s Fastest Growing Beer Brands
Nick Cogger is the CEO and co-founder of Better Beer, one of Australia’s fastest-growing beer brands. With a background spanning venues, alcohol, and drinks innovation, Nick’s journey has been anything but overnight.
In this episode, Nick breaks down how a chance Instagram scroll led him to The Inspired Unemployed, why influencer marketing only works when ambition matches audience, and how a “reverse pitch” sparked the idea of Better Beer.
He shares why he focused on creating a product everyone in Australia can enjoy, and how timing, discipline, and strategy are what it takes to take on the big brewers.
Follow Better Beer here: https://www.instagram.com/betterbeer
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