Rainmaker Fundraising Podcast Driving innovation at charity: water
Jul 17, 2025
Brady Josephson, VP of Marketing and Growth at charity: water, is a dynamic leader dedicated to innovation in the nonprofit space. He shares how curiosity drives their mission to provide clean water globally. The conversation covers unique initiatives like an experience lab to enhance community engagement, the importance of storytelling in fundraising, and the challenges of standing out in a crowded nonprofit sector. Brady also discusses strategies that empower smaller charities to innovate and grow while emphasizing the significance of long-term donor relationships.
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Founder Drives Innovation Culture
- Charity Water’s founder Scott Harrison’s extreme curiosity and outsider background fuel the organization's innovation culture.
- Harnessing his vision requires balancing creative boldness with practical execution across teams.
Innovate To Revitalize Donors
- Innovation that excites and reinvigorates donors can drive brand growth, even if its direct outcomes are hard to measure.
- Organizations must balance preserving current success while pushing creative boundaries to scale impact.
Attention Is The Real Competition
- Charity Water faces severe competition for attention beyond other nonprofits, competing in the general digital content arena.
- Growing donor engagement requires capturing attention in a crowded digital landscape where entertainment often wins.