On today's podcast we speak to EMENAComm speaker Brad Jennings on why we need to put people and their stories at the heart of communications. Brad is the producer and host of People Change Things, a podcast platform that shares stories about people who are doing something to build a better world. Brad also shares his view on how we need to change our own mindset when it comes to shifting from tactics to strategy. We hope you enjoy this taster of Brad's presentation; join him at EMENAComm in Bahrain this Feb 11 and 12.