Jordan Candlish: The Real Cost of Growing to 500K Followers - Why He’s Changing Everything

He built a platform that reached half a million people. The brand was growing. The audience was listening. But behind the scenes — something felt off. 

In this honest and raw conversation, Jordan Candlish opens up about the hidden toll of building a personal brand in the performance coaching space. 

We unpack: 

What success really looks like when no one’s watching 

The burnout, identity crisis, and emotional suppression behind the metrics 

How shame and father wounds sneak into business and content 

The fine line between authentic leadership and performance 

Why he’s stepping away from the algorithm—and what’s coming next 

This one isn’t just about social media. It’s about the men behind the brands. And what it takes to come back home to yourself. 

Follow Jordan: @jordancandlish01 

Timestamps: 

0:00 Intro 

0:50 Why successful men still feel empty 

3:42 Entrepreneurs struggling in relationships 

6:43 Raising a son 

10:22 Jiu Jitsu 

14:49 Operating from pain vs purpose 

17:34 Jordan’s biggest shift 

19:43 Personal branding 

25:33 The struggle of building a personal brand 

33:49 Tall poppy syndrome

IG: @dr_ryangleeson
TikTok: @dr.ryangleeson