How does a Japanese brand turn 150-year-old silk into a global haircare phenomenon?
Alex Baker sits down with Kodai Takahashi, co-founder & CEO of Silk the Rich, to explore:
- Transforming heritage silk into affordable luxury haircare
- Scaling from 4 bottles sold to 10,000+ stores worldwide
- Blending premium product experience with eco-friendly innovation (silk-based plastics!)
- Leveraging AI for customer support and community engagement
- Adapting to cultural differences while maintaining brand consistency
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