The Impulso Podcast E119: Why is EVERY Chinese company going to Brazil?
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May 27, 2025 Chinese tech giants are flocking to Brazil, with Luckin Coffee and Meituan leading the charge. This surge reflects Lula's pro-China politics and enhanced trade ties, fostering a welcoming environment for these firms. The duo delves into how cultural connections and public goodwill are influencing perceptions in South America. Additionally, discussions on trade links, particularly with soy and minerals, underline the growing economic bond between the two nations. Will this strategic partnership last? Tune in to find out!
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Bubble Tea Was The Missing Taste
- Carl recounts asking Brazilian friends what they missed about Asia and got one consistent answer: bubble tea.
- The simple cultural preference explains some appetite for Asian F&B brands in Brazil.
Chinese Consumer Wave Into Brazil
- Chinese consumer tech and F&B giants are rapidly entering Brazil, from TikTok Shop to Meituan and bubble tea chains.
- Companies target Brazil for both market access and supply advantages like coffee and manufacturing.
Politics Lowers Market Entry Risk
- Political friendliness after Lula's election makes Brazil an attractive, lower-risk destination for Chinese firms.
- High-level visits and MOUs accelerate deals and public signalling between the two countries.