Coachella 2023 was one of the most dramatic years the festival has ever seen, in the worst way possible. And this time it wasn't the influencers who got the most hate; but surprisingly, one of the most anticipated headliners in Coachella history.

In this episode, we talk about Frank Ocean's disappointing performance (or lack thereof) as the Sunday headliner. What exactly went wrong and the advice I would give him on repairing his image from a marketing standpoint. Is Frank Ocean an example of the "rubber band" theory in marketing going too far?

Variety magazine wrote an in-depth article about what went wrong with Frank Ocean's Coachella performance, which you can find ⁠here⁠.

Let me know what you think of this episode in the comments of my recent TikTok about this whole debacle!

If you like the podcast, you will love my socials!

TikTok: @cocomocoe

YouTube: Coco Mocoe

Instagram: @cocomocoe

LinkedIn: Coco Mocoe

This is a public episode. If you’d like to discuss this with other subscribers or get access to bonus episodes, visit cocomocoe.substack.com/subscribe