Carina Hamel and Robby Ringer are the wife and husband partners behind Bivo, the performance hydration company that hit the market in 2020 with the first-of-its-kind stainless steel water bottle built specifically for cycling.
Hosted by Christian Rawles, co-owner of Ambler Mountain Works, this episode of the podcast touches on the R&D that went into creating a stainless steel bottle which outperforms a plastic squeeze bottle, their grassroots tactics to build a following before even creating a product, the heartbreak of a faulty first production run, the power of live events to find your customers and much more.
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