Breaking down false dichotomies in marketing, the convergence of media and creative, and the ‘third age’ of planning with Tom Roach

Tom Roach, VP of Brand Planning at Jellyfish, discusses how brand planning can be the glue that binds different marketing specialisms together and about the need to break down the false dichotomies in marketing between brand and performance. He describes the inevitability of convergence between media and creative, human capability and automation, and how this is heralding a 'third age' of planning.

Check out our YouTube video series at: https://www.youtube.com/playlist?list=PLNBdIP33wJ3rZLkH1iR_Xjy0TznS1Ii_3