The Viral Loop: How to Make TikTok Work for Your E-Commerce Brand with Damon Sununtnasuk

Oct 28, 2025

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Damon is a powerhouse in the world of wellness and e-commerce — someone whose leadership journey combines global experience, deep product expertise, and a relentless commitment to quality. I’m thrilled to welcome back Damon Sununtnasuk, the founder and CEO of Natural Cure Labs — the company behind the Palmara Health and VitaTails brands, known for their research-driven, USA-manufactured supplements for both people and pets. Crushing it on Tiktok, Walmart, Target.com & Amazon.com

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> Here’s a glimpse of what you would learn….

Strategies for scaling wellness brands in the e-commerce space.
The role of social commerce and its impact on brand visibility.
Marketing techniques specific to TikTok and other social media platforms.
The growing influence of AI-generated content in marketing versus human-created content.
Cost analysis and return on investment (ROI) for AI versus human content creators.
Community management and creator engagement strategies.
The importance of feedback loops in content creation and quality improvement.
Technical challenges and solutions for content publishing on TikTok.
Data-driven approaches to understanding target demographics and creating relevant content.
Predictions for the future of e-commerce, including the rise of AI agents in consumer purchasing decisions.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Damon Sununtnasuk, founder and CEO of Natural Cure Labs. They discuss strategies for scaling wellness brands using social commerce, with a focus on TikTok and the balance between AI-generated and human-created content. Damon shares insights on leveraging AI for cost-effective, compliant marketing, building and managing global creator teams, and the technical challenges of scaling content. The episode concludes with actionable tips, book and tool recommendations, and reflections on the future of e-commerce and AI-driven commerce.

Here are the 3 action items that Josh identified from this episode:

Embrace AI, But Don’t Abandon Human Creators
Use AI for scalable, compliant, and cost-effective content.
Maintain a human creator program for authenticity, community, and brand storytelling.
Prioritize Volume and Consistency
Virality is a bonus, not a requirement.
Consistent, high-volume content (hundreds of videos daily) creates compounding brand awareness and sales.
Invest in Data-Driven Personas and Prompt Engineering
Leverage your own sales data to inform AI personas and scripts.
Use tools like Prompt Cowboy to refine AI prompts for better output.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Yuka
ElevenLabs
Klaviyo
TikTok Affiliate Center
WhatsApp
GeeLark
Perplexity
Gemini
Grok AI
ChatGPT
Flux AI
Veo4
Amazon Brand Analytics
Manychat
Quora
Reddit
Prompt Cowboy
Alex Hormozi on LinkedIn
Matt Altman on LinkedIn
$100 Million Offers
$100 Million Leads
$100 Million Money Models
Damon Sununtnasuk on LinkedIn

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Episode Sponsor

Sponsor for this episode...
This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

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Damon Sununtnasuk 00:00:00 Again, like of the 8000 cleaners, we have 90% of dormant. Right. And who's in charge of, like, keeping these guys engaged and educated and enthusiastic? You kind of need someone to sort of be that cheerleader, but also to help and like, understand, like, okay, this person, you know, needs requires a little bit of extra attention here. Or, you know, I think that's that's a big bet we've made. And we just brought the person on within the last 30 days.

Intro 00:00:24 Welcome to the Ecomm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh Hadley 00:00:37 Everybody wants to know the secret how to go viral on TikTok, how to make money on TikTok shop and ultimately, how to get more views on TikTok. Today's guest has done exactly that scaling a wellness brand from a tiny startup to an Amazon bestseller and even trending on TikTok.

Josh Hadley 00:00:55 You're about to hear exactly how he's done it. Welc...