S1E121 - Navigating the "blame game" between sales and marketing with Kyle Lacy CMO of Lessonly
Jul 27, 2020
43:46
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Why your e-book downloads are not MQLs What makes companies "break down" at the top of the funnel? The reasons for bringing the SDR team under marketing What is brand marketing What it means to ask for vesting shares on secondary markets What does "scaling" marketing and sales really mean? Why you should ask your team members about the kids.
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