Contractor Growth Network #37: Importance of Content. How and Why
Today in the studio the boys are talking about the importance of content on your website, that being pictures, social media, etc. Customers want to feel like they have experienced your work already and content is the way to earn that trust. The contractor season is just getting rolling and this is the time of the year when everything starts to pick back up. Long-term game planning goes so much smoother when you grow your brand through content. It only takes 5-10 minutes a day and the boys are going to tell you how and why to do it. Do these things religiously to avoid those winter lulls every year. The best time to plant a tree was 20 years ago. The second best time is now!
In this episode, we talk about…
- Why it is so difficult for contractors to create content
- What customers really want to see
- Characteristics of good photo content
- How an outside eye can send your pictures to the next level
- Getting a little piece of what will cover 80% of the internet by 2020
- Why are videos such effective content
- Telling the story in order to reach the “why”
- Building trust with customers and how to keep it
- Targeting the people that are more interested in your products
- What gets the most engagement on social media
Links to resources:
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