Brett and Jonathan unpack an article titled“Want to Build a Successful B2B Community? Take a SoulCycle Class,” from Latané Conant. Latané is the CMO at 6sence, an account engagement platform helps B2B organizations achieve predictable revenue growth. She writes that marketers can learn a lot from SoulCycle and lists six rules of community building.

Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense)

0:00 Intro
0:45 Conversation with JG
3:10 Latané Conant
4:45 Article
7:40 Rules of community building
10:24 Audience is the content
12:24 Give people what they want
16:40 Surprise and delight
18:40 Do the work
21:47 Outro

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Want to Build a Successful B2B Community? Take a Soul Cycle Class (6sense content breakdown)