
Digital Missions Podcast with Justin Khoe 036 - Balancing Full-Time Ministry & Content Creation w/ Ian Simkins
Oct 23, 2023
Ian Simkins, lead pastor at The Bridge in Tennessee and a creative social media influencer, shares his unique journey of blending ministry and content creation. He discusses how the pandemic sparked his Instagram presence and the importance of authenticity over polished content. Ian addresses handling online criticism, the impact of consistent posting, and utilizing family moments for inspiration. He emphasizes the value of brevity in teaching and maintaining healthy tech habits to protect family time, fostering a communal vision of hospitality in ministry.
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Accidental Start During 2020 Crisis
- Ian began posting during the 2020 unrest after listening more than speaking for a week.
- A screenshot of his Apple Notes post unexpectedly resonated and led to pastoral DMs and more posting.
Post Without A Quota
- Ian didn't set quotas and only posted when he had something to say, which reduced pressure.
- That freedom allowed him to process publicly without committing to daily output.
Learning To Be Vulnerable Publicly
- Opening up to questions online was terrifying due to imposter syndrome.
- Over time Ian intentionally practiced vulnerability even when it meant looking uninformed.


