Ashley Boeckle (@ashleyboeckle) is owner and co-founder of @buffbake — The Better For You Snacks. A company that sells all-natural protein nut butters and protein cookies. Boeckle is an entrepreneurial go-getter who always knew she’d create her own path.

Growing up, Boeckle hated school, so right after college she started her first food company. A couple of years later, she sold her company to a local buyer and moved to California to start Buff Bake with her cousin.

Within a week they had the company incorporated, within a month a live website, and before she knew it their products were sought after by many retailers.

In this episode, we look into why you need to pursue your passions, how to grow a business, what’s it like to be an entrepreneur in the food business, why you need to use Google more often, and much more.

-Ryan and Yaya

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Shrugged Collective is a network of fitness, health and perforamnce shows that help people achieve their physical and mental health goals. Usually in the gym, but outside as well. In 2012 they posted their first Barbell Shrugged podcast and have been putting out weekly free videos and podcasts ever since.

Along the way we've created successful online coaching programs including The Shrugged Strength Challenge, The Muscle Gain Challenge, FLIGHT, Barbell Shredded, and Barbell Bikini.

We're also dedicated to helping affiliate gym owners grow their businesses and better serve their members by providing owners tools and resources like the Barbell Business Podcast.

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