Squiz Today Your Shortcut to... The Birkin bag
Jul 10, 2025
The original Birkin bag, crafted for Jane Birkin, is about to be auctioned in Paris, despite its worn condition, and is expected to fetch a staggering price. Discover how this iconic handbag became a luxurious status symbol through a chance encounter in 1984. The podcast also breaks down the allure of Birkin bags, highlighting their rarity and sky-high prices. It delves into scarcity marketing and Hermes' business strategies, showcasing how economic factors shape the luxury goods market. The cultural significance of this bag is undeniable!
AI Snips
Chapters
Transcript
Episode notes
How to Acquire a Birkin Bag
- To get a Birkin bag from Hermes, build a relationship with boutique sales staff.
- Limited bags arrive twice yearly with surprise styles, so patience and rapport are essential.
Original Birkin Bag Condition
- The original Birkin bag is well-used, with scuffs, stickers, and even attached nail clippers from Jane Birkin.
- These personal marks add to its cultural and monetary value at auction.
Birkin as Investment and Art
- The Birkin bag transcends fashion, viewed as collectible art and a serious investment.
- Its value often appreciates like fine artwork, attracting buyers beyond typical fashion consumers.