Madison Reed with Founder and CEO Amy Errett

Amy Errett founded Madison Reed and has rapidly scaled it into the leading Professional Hair Color brand.

In today's episode, Amy shares her most important learnings as one of the most successful Founder/CEOs in all of consumer brands. 

In this episode you’ll learn:

• Amy’s top learnings as a venture capitalist that accelerated the success of Madison Reed
• How the brand excelled at navigating challenges during the pandemic
• The importance of educating their customers and their approach to CX
• The brand's strategy for accelerating growth by scaling in retail
• Madison Reed's most effective marketing channel

You'll also hear what Amy would go back and do differently, plus what's next for Madison Reed. This episode is a must listen. 

This episode is sponsored by Attentive

Attentive is a personalized text message marketing platform that lets you communicate with your customers in real-time, engage them with timely campaigns, and help your business drive revenue.

Thousands of brands like CB2, Pura Vida, and Coach have created magical customer experiences and driven over 20% of their online revenue using Attentive-powered personalized text messages.  

And you, too, can turn SMS into one of your top-three revenue channels in just a few months. Visit attentivemobile.com/wavebreak to learn how you can try it for free.

This episode is also brought to you by Wavebreak

Leading direct-to-consumer brands hire Wavebreak to turn email marketing into a top revenue driver.

Most eCommerce brands don’t email right... and it costs them. At Wavebreak, our eCommerce email marketing agency helps qualified stores recapture 6-7 figures of lost revenue each year.

From abandoned cart emails to Black Friday campaigns, our best-in-class team of email specialists manage the entire process: strategy, design, copywriting, coding, and testing. All aimed at driving growth, profit, brand recognition, and most importantly, ROI.

Curious if Wavebreak is right for you? Reach out at Wavebreak.co