Wisdom From The Top with Guy Raz
Lead Más: Taco Bell's Mark King
Feb 7, 2024
Mark King, CEO of Taco Bell, shares his experience revolutionizing the sports industry and applying those strategies to the fast food world. He discusses his success in leading Taco Bell through the pandemic and his background in revolutionizing the golf industry. King also talks about navigating lawsuits, building a disruptive brand, and the importance of reenergizing company culture. He reflects on the power of fear and continuous growth in leadership.
01:11:40
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Quick takeaways
- Applying lessons from one industry to another can lead to innovative and successful outcomes.
- Effectively managing and balancing the needs of diverse franchise owners is crucial for a franchise-based business.
Deep dives
Mark King's Leadership Journey from Adidas to Taco Bell
Mark King, former Adidas North American president and current CEO of Taco Bell, shares his leadership journey and how he applied his experience from the sports industry to the fast food world. He emphasizes the importance of challenging the status quo and disrupting industry norms to drive innovation and growth. King discusses his transition from golf to sports apparel, and later to the restaurant industry. Despite initial skepticism, he wins over the team and focuses on reinvigorating the culture and DNA of Taco Bell. His goal is to create a sense of energy, creativity, and boldness within the company.
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