Above The Fold Episode 47 | Changing the Narrative Behind Cannabis with MixMix
This week on Above the Fold, we’ve got a BONUS EPISODE coming in hot! Once a month, I go on LinkedIn for AfterHours LIVE—a no-BS breakdown of the biggest DTC moves, plus the kind of raw, unfiltered brand marketing advice you won’t get anywhere else. And this time, the convo was too good not to share.
I sat down with the legends behind MixMix—Allison Disney, Katelin Randall, and Matt Sabo—to talk about how they’re shaking up the cannabis industry with customizable, discreet, and low-dose THC crystals.
We get into the real challenges of building a CPG brand in a highly regulated space, how to market when you can’t just run ads, why nostalgia works in branding, and how MixMix is making THC consumption more approachable than ever.
If you’re a brand builder, marketer, or just curious about where the THC industry is headed, this one’s for you.
Listen now for insights on branding, marketing, and the low-dose movement shaping the future of cannabis!
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📲Follow the Team:
Allison Disney: linkedin.com/in/allisondisney
Katelin Randall: linkedin.com/in/katelin-randall-b0351373/
Matt Sabo: linkedin.com/in/matthewsabo/
🔗 Follow MixMix:
Instagram: @getmixmix
Website: www.getmixmix.com
🎙️Follow Open Late Collective to catch the next AfterHours LIVE show!:
LinkedIn: https://www.linkedin.com/company/open-late-collective/
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Connect with Jess on:
• LinkedIn: linkedin.com/in/jess-cervellon
• Twitter: https://x.com/jesscervellon
• Instagram: instagram.com/jess.cervellon