306. How to Shorten + Improve the Agency Sales Cycle, with Taylor Frame

Today on The Innovative Agency Podcast, Sharon Toerek is joined by Taylor Frame, Chief Revenue Officer at Best Practice Media. Taylor knows what it really takes to grow agency revenue in a market that’s full of hesitation and slow-moving buyers.

With economic uncertainty and client priorities shifting by the week, Taylor shares a refreshingly honest take on the sales challenges agencies are up against, and how to turn data into your secret weapon.

From shortening decision cycles to keeping projects alive when clients get skittish, Taylor delivers practical strategies to stay confident, stay nimble, and keep the revenue flowing.

If you’re feeling pressure from stalled projects or nervous clients, this conversation will help you rethink your approach to business development and client relationships.

What you will learn in this episode: 

• The real-world challenges agencies are facing in today’s volatile economy and why acknowledging reality is the first step in overcoming them

• How agency leaders can leverage the metrics clients care about most to build trust, confidence, and long-term partnerships

• Strategies for shortening new business cycles when clients are hesitating or stuck in “not yet” mode

• The critical importance of curiosity in the sales process, and the risks agencies run by skipping the fundamental step of actually listening

• Why defining “success” with your client up front is more necessary than ever

• How to position your agency as the calm, confident rock your clients need in uncertain times

• The evolving landscape for e-commerce brands

Bio

Taylor Frame is the co-owner and Chief Revenue Officer of Best Practice Media, a digital growth shop. With a passion for helping entrepreneurs hit their goals, Taylor has consulted and worked with over 400+ eCommerce companies ranging from start-ups to enterprise level accounts. Under his leadership, the agency has launched and scaled over 100 brands to consistent 6-figure months, finding creative solutions in the shifting eCommerce world.

Resources:

• Website: https://bestpracticemedia.com/ 

• LinkedIn Personal: https://www.linkedin.com/in/taylor-frame/

• LinkedIn Business: https://www.linkedin.com/company/bestpracticemedia/