In this episode of the Perpetual Traffic Podcast, hosts Ralph Burns and Kasim Aslam are joined by Shaun Clark to discuss lead follow-up strategies and the importance of speed to lead. Shaun shares his expertise on how businesses can automate their lead nurturing process and effectively book appointments with potential customers. He emphasizes the importance of capturing leads correctly and assigning them to the right channels to maximize conversions. The conversation also covers the role of AI in business, including how it can be used to improve content creation and image optimization. However, the potential threat of AI to SaaS founders is also discussed, and the hosts and guest offer advice on how to screen for capacity in your sales process. Overall, this episode offers valuable insights on lead nurturing, AI, and strategies to improve your business's sales process.

In This Episode, You'll Learn:

00:00:00 Engaged founder provides exceptional customer support after years
00:01:38 Co-founder discusses high level and conceptual ideas
00:04:39 Improve customer service with text messages
00:07:20 Software company proves concept with 500k businesses and 1 million users
00:08:38 Importance of tracking business interactions online
00:12:14 Increase conversion rates in marketing with binary options
00:14:39 Legal compliance advice for business owners
00:17:00 Automate to speed up lead generation and avoid client data requests
00:18:29 Possible human error in late-night operations and the importance of fulfilling promises
00:25:10 AI is a powerful tool for prompt creation and response accuracy in business
00:29:25 The complexity of technology and the need for expertise
00:33:25 Impact of technology on ideation and job replacement
00:36:40 The threat of automation to white-collar jobs

Resources Mentioned In Episode:

LINKS AND RESOURCES:

Tiereleven.com
Solutions 8
Perpetual Traffic Survey
Perpetual Traffic Website
Follow Perpetual Traffic on Twitter
Connect with Kasim on Twitter and Connect with Ralph on LinkedIn

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Mentioned in this episode:

Tier 11 Data Suite

https://www.NEXTInsurance.com/perpetual

www.AdRoll.com/PT

Tier 11 Data Suite

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