Zach Katz, music exec and co-founder of Fixated, breaks down a game-changing approach to creator marketing.
It’s called the clipper strategy: a network of young, incentivized content creators driving virality across TikTok, Shorts, and Instagram. Zach shares how his team tapped into Discord and Twitter communities to spark real-time momentum for artists, bypassing traditional marketing models.
This is about more than just trends. It’s about building with the internet’s most powerful subcultures before the industry catches on.
A conversation like this doesn't come cheap.
Listen to the full episode here -
Spotify:
https://open.spotify.com/episode/1RUxN34JoqHYCsUZTldXRW?si=cnwTek1cRB2pQc1_20KSbg
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