rethink.fm Episode 46: Trustworthy, by Design with Rachel Maron and Sabino Marquez
You will not want to miss this conversation, trust me.
Rachel Maron and Sabino Marquez discussed their work on operationalizing trust and the importance of trust in business. Rachel, co-founder and CEO of Trust Value Management, emphasized the need for trust to be measurable and scalable. Sabino, Chief Innovation Officer of Trustable, introduced the Trust Coherence Algorithm, which he invented, which models trustworthiness as a predictive financial asset. They highlighted the emotional supply chain, the impact of trust on UX, and the importance of trust in customer relationships. We also discussed the role of trust in attracting top talent, reducing churn, and the long-term benefits of maintaining trust.
Action Items:
- Explore the Trustable.tv website and schedule a call with Rachel Maron.
- Integrate Trust Personas into go-to-market planning for the CRO, CMO, and CPO. GitHub
- Reinterpret the “security backlog” as “trust work” that needs to be prioritized.
If you enjoy these conversations with Industry leaders and Super ICs, support the podcast by becoming a sponsor, learn more, and get involved: Contact Cathi Bosco