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Quick takeaways
- Amazon expands into car sales, disrupting traditional dealerships.
- Carvana differentiates itself from Amazon in used car market resilience.
Deep dives
Impact of Amazon Entering Car Dealership Business
Amazon has officially entered the car dealer business by offering Hyundai vehicles in 48 U.S. cities through participating dealers. This move acts as a middleman allowing buyers to purchase, finance, arrange pickup, or trade in vehicles via the Amazon app. Traditional Hyundai dealerships have the option to participate, weighing the economic benefits of volume through Amazon versus sticking to their local channels.
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