Winning the PR battle with Jenan Matari

This week Lara and Michael sat down with the CEO of Zaytoun Publicity, 2x Award-winning Palestinian storyteller, and TEDx speaker, Jenan Matari. We talk about how she found her voice as a Palestinian woman and developed the courage to speak out for Palestinian liberation. Jenan asserts the importance of Palestinians in exile in the collective liberation of Palestine. We cover how she was forced to leave the corporate world and how that incident helped her take control of her own destiny. Jenan takes us through her family history dating back to the early 1300s when one of her ancestors. a Sufi sheik opened up a center in Al Quds/Jerusalem that was frequented by Muslims from all over the world. Jenan tells us the inspiration for starting Zaytoun Publicity was to center BIPOC entrepreneurs, actors, directors, and other creatives that don't get the media coverage or publicity they deserve. Zaytoun Publicity seeks to bridge that gap. Michael cracks jokes the whole episode like it's an involuntary tic.