In #113, listeners hear from Ian Borthwick, Senior Director of Influencer Channels at Seatgeek, the mobile-focused ticketing platform that’s known for helping people find great seats at mega events, but maybe even more so for their strokes in genius in influencer marketing. Ian has propelled Seatgeek to the highest level of the public conscious through some of the most successful influencer marketing campaigns, most famously with superstar David Dobrik (a Ferrari may or may not be included). Enjoy this mini masterclass on influencer marketing.
Follow Ian on Twitter: https://twitter.com/ianrborthwick
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