SEO part III on site SEO

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This follows SEO part one, which as about planning and SEO part two, which was about work external to your website. That leaves this show, SEO III on site SEO. The first thing to do is ensure you have competed part one and part two. So if you have not listened to those shows and planned your keywords then do that now.

Once you have done the planning and looked at your external SEO the next most important thing is creating content. Good engaging content. But initially Sam goes through some other areas of SEO.

You need to make sure your site is fast, otherwise Google will suppress your search results. Use a speed test website to check this
Ensure your site works and doesn’t contain broken links.
Make sure you have meta-descriptions in place. These are simply descriptions of the page that Google uses.
Have alt-tags for your images. These help visually impaired people and it helps Google understand your images.
Have a site map. You need to submit this to Google Search Console.
Organisation of pages and menus. These need to be organised into a clear structure. For example have different services as sub-pages to the main service page.

Marcus asked about websites using only images and not text. Sam said for SEO this is a really bad idea, These sites will not do well in the Google search.

Content

Use one key word or page on one page. That work better than having a single page trying to focus on several key words. When you focus on one word / phrase you can ensure that you include it in the text, in the title, in the meta-description and in the alt texts. But they need to be used sparingly. Google doesn’t like the keyword / phrase used too much within the text. Think about internal links, so can this content link to other content within your site. External links are important too.
Tools
If you have a WordPress site Yoast is a free tool that helps you with your SEO. It checks keyword density, content structure and assesses the complexity of content. You can also check your writing on the Hemmingway app. This helps keep your writing simple.

Structuring
Structuring your content really helps Google and people navigate your content easily. You can use paragraphs, bullet points, headers and more. Headers are number for importance from 1 to 6. Only use one H1 header per page.
Refocus your existing pages and blogs
Content doesn’t just need to be new. If you now have keywords you want to be found for you could adjust content you already have to help it focus on these keywords.

Data
Make sure you keep an eye on the data. Google Search Console and Google Analytics will help with this. Use this to see if your SEO work is increasing traffic to your website.

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